"As a person with disability, and having been the Disability Discrimination Commissioner for eight and a half years, I know the importance of telling compelling stories about disability when engaging with the community."
Graeme Innes AM
Attitude Foundation is focussing on how people with a disability are portrayed in the media and how we can ensure that there are more realistic inclusions of people with a disability in media. We want to get away from the unrealistic existing community views of people with disabilities.
One of the major strategies for the Foundation to achieve this is through the creation of a television series focussing on people with disabilities telling their own stories in a non-sensationalist way.
Why is this necessary?
Doesn’t the media already include people with disabilities?
Aren’t television programs already featuring disabled characters, presenters or about disability topics?
What are the issues and attitudes that need changing?
Are people with disabilities featured in the media? How are they presented? Does this reflect real life?
Are there television programs about disability, with disabled characters, or with disabled presenters?
Is the media and television fixed on “obvious disabilities” that are symbolised by wheelchairs, assistance dogs, white canes, sign language? What about the often more common “hidden” disabilities that don’t have “obvious” symbols or markers that say this person has a disability?
Advertisers are selling products to different audiences, many of which include people with disabilities. Are people with disabilities featuring in these campaigns? How are they included?
Where is the evidence that a TV series will work to change attitudes?