Changing attitudes will change lives

You can join with us in changing attitudes and changing lives

We will give a voice to the 4 million Australians with disabilities by sharing powerful stories.

Stories that are life changing.

The Foundation has been created with the purpose of relieving the discrimination experienced by people with disabilities in Australia by increasing the inclusion and integration of people with disability into every aspect of political, social, economic and cultural life and by empowering and building capacity of people with disability. This experience is a distressing consequence of the lack of disability understanding and the emotional stress caused by prevailing negative stereotypes and life-limiting assumptions.

We must nationally challenge and change people’s thinking, attitudes and behaviour to stop this cycle of abuse, distress and poverty experienced by people with disabilities.

The content and targeted focus we propose is essential to spark conversations, deliver subtle messaging, and position people with disabilities as role models and leaders and to open the door to allow people with disabilities to be successful in life.

Through the development and promotion of media content, we aim to shape a new understanding of disability throughout Australia.

We plan to take advantage of the emerging shift in the media landscape and the arrival of new highly accessible platforms which provide innovative opportunities for us to connect individuals and communities throughout Australia.  We seek to capture this opportunity to reach the broadest audiences as early adopters of new media; we will utilise the growing role of social media to channel social messages around disability, to reshape such views and opinions.


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About Us

"We will be shown as neither victims nor heroes, but agents of our own destiny" Graeme Innes

Attitude Foundation Limited was established in 2014 by people who are passionate about the inclusion of people with disabilities in society and are passionate storytellers. Our Board holds extensive experience in human rights, not-for-profit organisations and the media.

The Foundation is endorsed by the Australian Tax Office (ATO) as an Item 1 Deductible Gift Recipient.This means we are eligible to receive funds from Item 2 DGR entities such as philanthropic trusts, foundations and prescribed private funds. ABN 67 600 518 223.

The Attitude Foundation holds Tax Charity Concession status. Therefore all donations of $2 and over are fully tax-deductible.

To facilitate the broadest possible reach The Foundation will explore partnerships & collaborations with organisations that closely share our values and objectives.

Our 3 year plan is being developed guided by the mantra "nothing about us, without us" led and focused on the capability of people with disabilities.

We will create an environment which empowers people with disabilities to live their lives uninhibited by negative or limiting assumptions & discrimination. Our actions will shape a new understanding of the contribution to be made by people with disabilities throughout Australia. This social change will improve the lives of people with disabilities and facilitate our full inclusion in society.


I want to Changing Attitudes.

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