"As a person with disability, and having been the Disability Discrimination Commissioner for eight and a half years, I know the importance of telling compelling stories about disability when engaging with the community."
Graeme Innes AM
Making a TV series
Our major strategy for changing community attitudes is to make a television documentary series with real stories of people with disability told by people with disability.
Televised content is powerful and can change people’s thinking, attitudes and behaviour. Telling our stories demonstrates the benefits gained by full inclusion of people with disabilities.
What will the TV series be about?
The documentaries will change people’s attitudes by delivering insight and shaping a new understanding of disability in Australia, framed in terms of possibilities and positivity. They will not focus on a victim or hero mentality but show people with disability as agents of their own destiny to drive a fundamental attitudinal shift in our community.
The content and targeted focus we propose is essential to spark conversations, deliver subtle messaging and position people with disability as role models, leaders and to be successful in life.
Where can you watch the series?
We are discussing broadcasting the series with the ABC and others to reach a national mainstream audience.
The programs will also be available on streaming video platforms, available for download and to watch on our website.
Naturally the programs will be captioned and audio described, and the platform itself will be accessible.
What is the progress so far?
We are actively fundraising and seeking support to the make a pilot episode so that everyone can see the creative idea behind the series and understand that these stories are interesting and powerful.
The budget for the pilot episode is around $150,000 and we have already secured some contributions from our supporters. If you would like to make a donation to help fund the pilot episode, all donations to the Attitude Foundation are tax-deductible.
Taste Creative has been selected to produce the series, largely due to their approach to inclusive film making. Their not-for-profit sister organisation, Bus Stop Films was awarded the Community Organisation Award at the Human Rights Awards, for its contribution to inclusion in the film industry.
Tress Cox has been helping us with distribution rights for Australian and overseas, looking at contracts and how to manage the content.
The full series
The full series is planned to be 13 episodes long (including the pilot episode) and will feature a range of people with disability from all across Australia. This will be supported by research measuring the impact of the series on mainstream attitudes towards people with disability and will be both broadcast on national television and available on a fully-accessible digital platform.
Each episode is planned to be about 28 minutes long.
The production budget for the series is approximately $1.3 million.
The Attitude Foundation Business Case Summary provides full details of the series, research and platform, along with other project costs.