The Attitude Foundation is pleased to share our directions for 2018.
Our ambitious goal is creating a media landscape that is truly inclusive and representative of people with disability.
We want disability shown as it really is!
We want people with disability on our screens, behind the cameras, creating and producing media and directing how our stories are shared.
The Attitude Foundation operates under the vision of “changing attitudes changes lives” and for 2018 this is how we plan to do just that.
Leading by Example
We’re making a television documentary series with real stories of people with disability told by people with disability.
Televised content is powerful and changes thinking, attitudes and behaviour.
Telling our stories demonstrates the benefits of full inclusion of people with disability.
Calling out behaviour and actions that play into negative stereotypes of people with disability means we can seize the opportunity to change attitudes.
Production of pilot TV show, leveraging educational opportunities of the production process including mini reels from the pilot, opinion pieces and guides.
Sharing what Works
We’re the go-to place for information and resources for creating inclusive content.
We promote what works. We are positive and enthusiastic in our approach.
We share opportunities.
To show people what is possible and to provide them with easy tools to create great content.
We will motivate people by showing fantastic examples and create the needed momentum and pressure to act.
The #AttitudeChallenge, growing our social media presence, hosting and representation at events, sharing and producing content, commentary and creating contemporary photo stock.
Creating a Movement
We’re building a movement of everyday Australians that are committed to taking action to changing attitudes and changing lives via the media.
Inclusion is everyone’s responsibility and we are stronger together.
Building the foundations resources and capacity, designing engagement opportunities for supporters, expanding our Board and growing our networks and allies.
We can’t do it without you – so here’s how to be part of it!
Engage with us on Facebook and Twitter
Chip in for change here or contact us if you want to talk sponsorship or project ideas
Call out when you see great examples of inclusive content
Changing attitudes will change lives and 2018 is the time for us to do just that!